Gary Vaynerchuk
Founder of Wine Library TV
Internet Celebrity & Social Media Sommelier
Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine.
As his viewership swelled to over 80,000 a day, doors opened to a book deal, several national TV appearances, and a flurry of speaking engagements around the world. Gary’s dual identity as both business guru and wine guy has made him the “Social Media Sommelier.”
Gary recently signed a 7-figure, 10-book deal with Harper Collins and his first business book, “Crush It! Why Now is the Time to Cash in on your Passion” will be released in October.
Session:
The Personal Branding Gold Rush
We are living in a landmark era in which the traditional media gatekeepers are losing control and content-creators are able to reach eyeballs directly. This session will detail why we are in the midst of a personal branding gold rush as the ubiquitous use of social media tools such as Facebook and Twitter have enabled businesses and niche-marketers to emblazon their mark on the landscape.
